Brand Guidelines
SLS® is our own registered brand. This page sets out how we use it, what we sell under it, and the promises attached to it.
Independent & wholly Indian-owned
SLS® Bearings India is a whole and sole Indian company. We are not affiliated with, owned by, or licensed by any other company anywhere in the world. Any similarity in name to another entity is coincidental. We operate from a single head office at 163 Narayan Dhuru St, Mumbai 400003. No other branches. No franchisees. No authorised representatives.
Our brand identity
- The correct written form is SLS® Bearings India. Always use the registered mark on first mention.
- Brand red is used only as an accent for calls to action and the "SLS" wordmark — never as a background for body copy.
- The tagline "Helping India choose better" sits with the logo in a smaller, uppercase weight.
- Third parties may not use the SLS® mark, logo or wordmark without written permission.
Our key products
We sell only two categories of product:
- SLS®-branded bearings — our own brand, manufactured to our specifications.
- Chinese-manufactured bearings — sourced from reputable Chinese factories and supplied openly as such.
We do not present either category as anything other than what it is. Every enquiry is quoted transparently.
Our pledge — authenticity & ethics
- We do not entertain copy or counterfeit products of any brand, under any circumstances.
- We do not keep stock of counterfeit, fake or rebranded goods.
- We only supply authentic products — either our own SLS® brand or openly-declared Chinese manufacturing.
- We uphold ethics in every transaction — no misrepresentation of origin, brand, grade or specification.
If you have been offered a product in our name that you suspect is counterfeit, please report it to sales@slsbearingsindia.com.
Questions about our brand or products?
Talk to us directly — no intermediaries.